Monday, 16 February 2015
My website is a waste of time, I don't need it
The world wide web has become a very confusing place to be part of - and it is possible to sink lot's of money in without seeing any return. You need to understand how it works, or partner with someone who understands. It is not a fad and it is not going away - it is growing - and if your business is to survive you need a website.
You have a Facebook page - that is enough right? Here is the thing - you do not own your Facebook page, the content or the likers. You have no control over Facebook changing (improving?) the rules. You can have 2000 likers but only getting an engagement of 30. It is the same with all of the social media platforms - they are important - but your website gives you 100% control - all the time. Or it should.
If you have a website and not sure who owns your domain name, where it is hosted or at minimum how to do content updates - then ask questions and learn. Websites can be a mere page with basic information - or they can be gigantic with complete e-commerce systems built into them - the size depends on your businesses needs.
Website developers have been creating websites since forever - many of them have used code to create and update sites - these guys (and gals) understand about widgets, components, modules and code - so some things are best left to the pros. With great CMS available today there is no reason you can't learn how to do content updates yourself - for many it is not much harder than using word.
Your website presence does not need to be huge, it does need to work for your business however, check out your competitors and what they are doing and review your site regularly. Ensure you have google analytics on your site so you can track visits to your site - how else are you going to determine what works and what doesn't?
Before you say you do not need a website, look at what your competitors are doing and have a think about how a website could help you 'do' your business. It should be working with you. A website will at the end of the day build trust with the people that you meet - if they don't do business with you, they may just refer someone to you who will.
Let Visionary help you with a Digital Review for your business (FREE) - follow this link
Rachel is a co-managing director of Visionary Group - a company she formed in 2007. With expertise in the areas of Integrated Marketing and Digital Strategy - including Social Media, branding and communication.
Rachel is also co-founder of Nomadness | Making Camping Simple and author to soon to be published "When Business Meets Baby: Practical tips and tools to achieve balance.
Together with her life partner, Rachel has an increasing investment property portfolio and property development is also influencing their future situation.
Business and investment together with an active and spirited 5.5 year old daughter keeps life interesting and full.