You need to own your social media – be seen; be engaging; be
responsive – all in a timely manner! Hello good time management skills and apps
that will help you manage the amount of time you are actually spending on
Social media is very overwhelming once you start wanting to use it
for business and to drive traffic to your website and ultimately sales. Changes
happen almost on a daily basis; what worked yesterday to get your post seen –
no longer works today.
The use of social media as a promotional tool will only continue
to strengthen over time – Facebook, Twitter, LinkedIn, Google+, Pinterest, You
Tube, Blogs to name the most popular are all continuing to expand their
services to make it easier and better for you to communicate with your audience.
Other sites come and go but the strong social media outlets are
continuing to evolve and change. This is the future. Businesses need to get on
Here are my top tips to helping you own your social media
You don’t need to be across all social media– you only need to be present
and active on the sites that your target market is on. There are plenty of
resources and statistics that will help you to determine which medium will help
you reach your target.
Create a schedule for your posts– what will you post and when?
If you have it planned you do not need to think about it and it will be heaps
easier for you. Include which site you are going to post what message. There is
third party programs that can help with this, Hootsuite is the most popular
Content is king–it is all about quality
content – content that is engaging and encourages your likers/followers to
like, share and comment on your posts. Use pictures for more emphasis. The more
engagement you have on social media the stronger your web presence will be.
Create call to actionsto have people flow back to
your website or onto your newsletter. This way you can actually measure the
success of posts and also particular social media. Many sites have terrific
insight data that give you a snapshot (and sometimes very detailed) look at
your followers and how you are interacting with them. Make sure you review this
regularly. Increasing traffic to your website will in-turn help to increase
your search engine rankings!
Be regular and consistent– the latest reports are saying
that for Facebook you need to be posting at least twice daily and for Twitter
the best performing accounts are tweeting up to 30 times a day. Off course it
varies for other social media and at the end of the day this could possibly be
somewhat extravagant, it depends on your business and the importance you place
on being seen on social media. There is nothing worse than not hearing anything
from a business for weeks and then suddenly being bombarded before silence
If you are really confusedlearn more– attend workshops, webinars,
read blogs. Social media is not going away, can you afford to let the possibility
of talking direct to your target market disappear because you feel overwhelmed.
For more information visit www.visionary-group.com.au