Tuesday, 10 September 2013

Creating Strong Customer Relationships

The strength of any business relies on the loyalty of its customers. Strong relationships with your customers is critical to a businesses long-term success and profitability. You need to stay connected with your customers to be able to create strong relationships, to help you here are some ideas:

Newsletters. Newsletters are a great way to communicate with your customers since there are an endless number of pieces of information that you can put into the newsletter.

Remember to provide information that is relevant and factual. Studies show that when companies send out newsletters that contain nothing more than sales pitches for the products or services that they are selling, customers tune out these sales pitches and discard the newsletter.

Postcards. If you have a budget that allows it, consider sending out postcards to reach your customers to communicate with them on a personal level. Ensure that the message that you send is timely and relevant.

Fulfil all your promises. It's important that you do what you say you're going to do. When you or your products fail to deliver on their promises, you lose credibility, which is crucial to establishing a trusting relationship with your customers.

Return all e-mail and phone calls. When a customer makes an effort to contact you, make sure that you return the communication as soon as you can. This is the perfect opportunity for you to open up lines of communication.

Greeting cards. Are a great way to say thank-you to your clients and customers, a birthday card is also a nice gesture, for repeat customers you can also send business anniversary cards. It's important to let your customers know that you appreciate their business.

Information about new products. Whenever you have a new product or service, make sure that you let your customers know.

The more communication that you have with your customers, the stronger your relationship will be. You want to ensure that your customers trust you, listen to what you have to say, and return to buy more of your products and services.

There are so many tools that you can build into your business that assists in automating these communication processes – Visionary marketing has affordable relationship marketing packages that you may be interested in – or we can give you a no-obligation quote on your individual needs.