Thursday, 15 August 2013

Outsource To Reinvent And Survive

The key to an effective marketing campaign is one that is timely and co-ordinated. If your marketing campaigns are ad hoc or are not providing you the outcomes you want then you need assistance.

Do your marketing activities unroll when you need them to, or when you have time to think about the whole marketing thing, or worse still when you are contacted by an advertising consultant? Do you have a plan? Do you understand who your customers are? What about their needs and can you meet them?

If 80% of your business success is due to effective marketing – why aren’t you spending more time on your marketing? Is it because you are time poor, resource poor or if you are honest do you not understand how to market and develop your business effectively. Do you struggle to develop the essential co-ordinated marketing campaign that will have a better chance of being successful?

If you can relate to these statements then outsourcing to a marketing company is your solution. If you don’t have the time or expertise to do it yourself then outsource it to someone who does!

BUT outsourcing costs money? So what is business success worth to you? If you continue to do what you have always done then you will always get the same results; you will never have business growth and in turn you will never reach the dreams you have set for yourself and be living the lifestyle that you want! So if you are ready to do something different you are ready to outsource and seek advice.

You can seek advice from a variety of avenues, business coaches and/or marketing consultants are the best people to go to. The major difference is that the business coach will not do the work for you – they will point you in the right direction, however a marketing consultant will point you in the right direction and can also do the work for you!

The major advantage of utilising the services of a marketing company like Visionary Group is the experience and ability to draw on a variety of professionals to assist you achieve the desired outcomes. Our experience spans a variety of industries and types of campaigns. We specialise in integrating different mediums into a co-ordinated campaign and are at the fore-front of utilising technology for the benefit of our clients. From start-up to growth and development and beyond Visionary events & marketing have packages and services to cover the needs of your business.

Here are some key points for you to consider when selecting a marketing company to partner with:
  1. Does their branding appeal to you?
  2. Have you been able to develop a good strong rapport with the consultant meeting you initially?
  3. Is the company timely at responding to you in regards to quotes and proposals?
  4. Are the full costs given upfront including all inclusions and exclusions (ie graphic design, professional writing, ad placements and printing are often additional and on-top of the fees that you are being charged)?
The team at Visionary Group works with clients who understand the importance of marketing and developing their business.