1. What is the external environment your business operates in and what are the opportunities and threats?
2. What does an internal analysis of your business say and what are the opportunities and threats?
3. What products and services do you currently offer? What would you like to offer in the future? What are the potential strengths and weaknesses of each?
4. Who are your current customers? Who is your ideal customer – how can you appeal more to them? What are the gaps between these and what are the strengths and weaknesses of each?
5. How are you currently marketing your business? What is working for you, what isn’t and do you in fact measure ROI? What are the opportunities and threats for your marketing, especially in the new digital age?