Thursday, 7 February 2013

Search Engine Optimisation (SEO)

By Craig Allan

SEO

"I've spent so much money on my website, but nobody is visiting my site - what do I do?"

We hear this almost every day, business operators have created a substantial investment in their website; it looks great and engages visitors... but knowbody knows about it and there is no traffic to the site - we're here to help!

Search Engine Optimisation (SEO) is the practice of refining websites so they are delivered to your potential clients when they search for your products and services.

SEO is the technical aspect of an Internet Marketing campaign; Visionary eBusiness and Visionary marketing team up to deliver the best customised solution at realistic prices - we partner with client companies to support their own marketing team or to manage a complete solution for maximum return on investment.

Organic vs. Pay-Par-Click SEO:
Search Engine Optimisation (SEO) refers to a range of methods used to increase the amount of traffic to your site as a result of effective positioning in search engine results. SEO methods are classified into two broad categories; Pay Per Click (PPC) and Organic (or Natural) optimisation techniques.

Pay Per Click (PPC): Involves bidding on a selected range of key words, the higher the bid the better the position of your website listed in search results; the results are shown within the ‘Sponsored Links’ section of search engines.

Organic (or Natural): Involves the effective use of keywords within your website, thus ‘organically’ increasing your website ranking within search results; the listings are shown within the body of the search engine result pages.
Visionary eBusiness provides a range of cost effective services, using both PPC and Organic methods, thus increasing the amount of traffic to your site and resulting in increased revenue to your business.

Search Engine Optimisation benefits your business website by:
  • Making your site easier to find in search engines like Google, Bing Yahoo and others
  • Positioning your business as the expert on your field
  • Enabling potential clients to find your products and services easier
  • Compete with corporate companies by providing niche offerings
  • Responding to new and emerging trends and communication technologies

SEO is an integral aspect of an overall Internet Marketing campaign, we can deliver a cost effective solution for businesses of all sizes and from all industries - Give your businesses the competitive edge and contact us now!

Did you know:
  • Almost all website traffic originates from search engines like Google, Yahoo and MSN
  • Organic search engine results are twice as effective as PPC advertising
  • Most people only look at the first page, or top 10 results, thus generating thousands of unique visitors to your website
  • SEO is one of the most cost effective methods of promoting your business