Over the last couple of years we have been bombarded with changes, especially around social media, that has opened up many new opportunities for business to promote themselves. Google has changed the way (constantly) that they measure the success, or otherwise, of your website and how all of your web activity works together to increase your placing in google searches.
Both online and offline content is King - you will need to pay attention to grammar and spelling. Consumers are looking for newsworthy information that sparks discussion, sharing and liking, this will also help Google to take notice of your business.
Good design speaks miles about your business - from logos to advertisements and your website. Consumers are expecting great visuals - the new Windows 8 is all about looking beautiful and there is a reason that Pinterest has had the highest take-up of any social media to date. We just don't have time for words - our brains can only process so much - guff!