Wednesday, 14 November 2012

Custom Websites for Smartphones

By Craig Allan
"Mobile devices are one of the fastest growing technologies ever seen in history, ownership of smartphones are being adopted at an unprecendented rate and business owners need to consider how their websites are delivered via smartphones - thus capturing a growing marketplace to benefit businesses."

According to Marketwire there will be in excess of 1 billion smartphone users by 2014 globally, this staggering figure represents a compelling argument for business owners to adopt a mobile version of their company website.  As this marketplace has developed, there has been a number of competing solutions to deliver a streamlined version of websites – often confusing business owners in their attempts to pick the best solution.

Currently, there are a number of issues that website owners need to consider:
  • Bandwidth: Smartphones tend to use a 3G network, therefore images and other media can slow down page load times – often resulting in a web user leaving your site.
  • Modem webpage design takes into account wider screens with high resolutions, however smartphone careens are a lot smaller – this could result in web pages being difficult to navigate and content being missed as it’s not shown on screen.
  • A special domain (.mobi) was developed in 2005, enabling a distinctly mobile version of websites to be developed and hosted under this domain – while this can be a good option, it also means that 2 or more websites need to be maintained, resulting in a significant cost to business owners

    At Visionary, we use a widely used open source Content Management System (CMS) called Joomla!, which is used for around 1 million websites around the globe. Joomla! provides a mobile solution plug-in that delivers website content via a mobile template; this provides all the benefits of having a full scale website, but also allowing smartphone users to access your company website simply and quickly.

    For more detail on how we can develop a mobile version of your company site – contact us now!

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