By Craig Allan
A typical campaign would utilise some or all of the following activities:
Development of targeted keywords to accurately describe your product and services; continual review of keywords and development of new keywords as new markets are targeted, your competition’s activities move, or new online analysis data becomes available.
Implementation of keyword descriptors within HTML (ie. Meta Tags) and other areas of website pages, but also within the website copy – increasing ranking results of your site in search engine result pages naturally.
Development and maintenance of Pay-Per-Click (Google, Overture, Microsoft Bing) online advertising campaigns for new and/or existing products and services – driving website traffic to your site or specific landing pages with quick results.
Development and maintenance of external Internet marketing activities, such as directory listings, review sites, industry promotional sites and promotional campaigns such as banner/link advertising and online magazine advertorials.
Analysis of website traffic and/or online advertising reports to explain trends and impacts of campaigns, but also to formulate strategies for further optimisation and Internet marketing activities.